Dual signatory authority covering both the German and Italian entities of the SECO Group — one of the few dual cross-border Prokura appointments in the company’s history. I sign marketing-related contracts and binding commercial decisions daily, representing the company in a legally recognized capacity. This role has deepened my commercial accountability, contractual discipline, and autonomous decision-making in a publicly listed environment (Borsa Italiana).

Leading global marketing and demand generation for the SECO Group — an internationally listed embedded computing company with a product portfolio spanning hardware, software and IoT platforms. Full disciplinary and functional responsibility for up to 20 employees across Germany, Italy, the USA and Asia. Direct reporting line to executive leadership with full budget ownership and strategic accountability.

Built the group’s first international marketing org chart, consolidated marketing channels for measurable brand impact, launched co-marketing programmes with Intel, Qualcomm, MediaTek and NXP, and implemented a full-funnel demand generation system that grew Sales Qualified Leads outside DACH by 300% and generated an eight-figure opportunity pipeline in 2025.

Promoted to department lead within five months of joining. Responsible for overall marketing department management including strategy development, budget planning and negotiation, org structure and marketing operations. Led a team of three, oversaw offer and invoice approvals, and managed senior stakeholder communication. Delivered a full CI rebranding — including new logo — across all channels within eight weeks.

Built the company’s first structured campaign management framework from scratch — from channel strategy, budget allocation and agency briefing to full marketing automation implementation with Pardot and Salesforce CRM integration. Managed end-to-end online and offline campaigns across Google Ads, LinkedIn, SEO/SEA, email and events. Drove 300%+ SQL growth outside DACH within six months of implementation.

Built the company’s entire digital marketing presence from zero — including a full website relaunch after six months, an e-commerce shop relaunch on Shopware with SAP interface (66,000 spare parts, 6 million product combinations), organic social media growth of 3,500 followers in 2.5 years, and SEA-driven brand visibility growth of 7,000%. Simultaneously managed PR for sister company SCHULE Mühlenbau (grain processing machinery), writing technical articles up to 12,000 characters and placing them in industry media.

Produced podcasts, image films and photography; managed Typo3, WordPress and Shopware CMS; ran SEO/SEA campaigns and Google Analytics reporting; coordinated agencies, trade fair appearances and all media planning.

Corporate communications at Europe’s largest aircraft manufacturer — communicating with over 17,000 employees at the Hamburg site. Internal communication projects, employee magazine content, corporate film supervision, intranet management (CMS), and CI presentation design.

Sales and distribution of print media, design and production of digital assets. High-quality visual communication and customer engagement in a customer-facing environment.

Project management within the Corporate Group: corporate films, technical storyboards, employee magazine content, intranet maintenance and CI presentation design.

Technical writing and SEO copywriting for B2B clients of a start-up specialising in point-of-sale software.

Editorial work, video shooting and editing, overlay text writing, and on-camera presenting. Full production workflow from concept to broadcast.

Sole manager of a student magazine’s Facebook channel — planning, creating and publishing content, community engagement and editorial quality control.

Freelance contributor conducting interviews, photographing subjects and writing articles for a daily news publication across politics, society and local events.