Maren
Riemenschneider

Global Marketing Executive in Tech

Countries where I’ve worked in positions of responsibility

4

Number of direct reports across countries

8

Employees managed internationally (disciplinary and professional)

<20

Number of authorized signatory positions held

2

Curriculum Vitae

Dual Authorized Signatory (Prokura)

Tech-Industry // Software & Hardware // IoT // AI // B2B

June 2024 – present

I am a dual authorized signatory, representing both a German and an Italian location, which is why I also hold an Italian tax number. In this role, I sign marketing-related contracts and take decisions every single day. This position has strengthened my ability to work autonomously while remaining highly reliable and accountable.


Chief Marketing Officer

Tech-Industry // Software & Hardware // IoT // AI // B2B

January 2024 – present

In this role, I lead global marketing and lead generation initiatives, delivering measurable business impact through events, digital strategies, and brand positioning. I hold full disciplinary and functional responsibility for up to 20 employees worldwide, driving performance and alignment across regions. I also bring a strong understanding of the requirements and responsibilities of marketing for a publicly listed company.


Associate Head of Marketing

Tech-Industry // Software & Hardware // IoT // AI // B2B

August 2023 – December 2023

As Associate Head of Marketing, I was responsible for the overall management of the marketing department, including strategy development, budget planning and negotiation, organizational structure, and marketing operations. I led a team of employees, oversaw offer and invoice approvals, and handled management communication. In this role, I gained solid foundations in team leadership and accountability.


Senior Campaign & Online Marketing Manager

Tech-Industry // Software & Hardware // IoT // AI // B2B

January 2023 – July 2023

As Senior Campaign & Online Marketing Manager (Deputy to the Director since 04/23), I manage end-to-end online and offline campaigns, budgets, and multiple agencies. I drive lead generation, create innovative content, implement Google Ads, and coordinate press releases, technical articles, and campaign ads. This role has strengthened my skills in measurable marketing success and strategic campaign execution.


PR & Web Design Manager

Mechanical Engineering // Heavy Machinery & Plants // Machine Manufacturer // B2B

July 2019 – December 2022

Managed corporate communications, online marketing, and eCommerce, including SEO/SEA, PR, CMS (TYPO3, WordPress, Shopware), and frontend web design. Produced professional content, managed social media (XING, LinkedIn), and created multimedia assets for B2B marketing.


Media Design & Sales

Print and Copy Industry // B2C

November 2016 – May 2019

Worked in sales and distribution of various media, with a focus on print materials, and contributed to the design and production of digital assets tailored to project requirements, supporting high-quality visual communication and customer engagement.


Corporate Marketing Communications

Aerospace & Defence // Mechanical Engineering // Machine Manufacturer // B2B

May 2016 – October 2016

Worked in Corporate Communication at Europe’s largest aircraft manufacturer, communicating with over 17,000 employees at the Hamburg site. Responsibilities included creating and supervising internal communication projects, writing for the employee magazine, overseeing internal film projects, maintaining the intranet (CMS), producing content for print and digital media, and designing internal CI presentations.


Social Media Management

Voluntary Work // Social Print- & Online Magazine // D2C

March 2015 – May 2016

Volunteered as the sole manager of the magazine’s Facebook channel, responsible for planning, creating, and publishing content to engage the student community. Coordinated social media projects, ensured content quality through editing as a lector, and supported overall project management for the magazine’s digital presence.


Project Management

Aerospace & Defence // Mechanical Engineering // Machinery // B2B

January 2016 – March 2016

Worked in Project Management within the Corporate Group at Europe’s largest aircraft manufacturer. Responsibilities included supervising internal communication projects such as corporate films, writing technical storyboards, liaising with the engineering department, creating content for the employee magazine, maintaining the intranet, producing texts for print and digital media, and designing internal CI presentations.


Technical Writer

Start-Up // Tech // Software // POS Systems

May 2015 – February 2016

Worked as a technical writer and SEO copywriter for various companies in a start-up specializing in point-of-sale software. Responsibilities included creating optimized web content, performing basic SEO tasks, copywriting, and supporting general marketing activities.


TV Editor

Television Channel

October 2015 – December 2015

Worked as a TV Editor for a major German television channel, performing editorial work, shooting and editing video content, writing overlay texts, and presenting on-camera segments. Responsibilities included TV journalism, camera operation, and content production from concept to final cut.


Freelance Journalist

Newspaper Magazine // Daily News // Politics, Government, Social

July 2013 – October 2014

Worked as a freelance contributor for a daily news magazine, conducting interviews, taking photographs, and writing articles based on the collected material. Responsibilities included researching topics, producing engaging content, and ensuring accuracy and clarity in all published work.