Maren
Riemenschneider

Global Marketing Executive in Tech

My Business Successes

M&A

Organizational merge across different countries after M&A

I merged three teams from different countries and continents to form a single team. To make the best use of resources, I set up international subdivisions in which employees from up to three different countries sometimes work together. And yes, it works very well.

CI Implementation

Rebranding an international brand that has been around for more than 45 years

Once a company has been founded, it is quite normal for it to have to change over the years. Sometimes this involves minor adjustments to the corporate identity, sometimes major changes such as a new logo. I have experienced both and can say that it is a lot of work, but I not only cope with it, I manage it with a clear strategy.

Lead & Campaign Management

Implementation of the company’s core departments

I am quite confident in stating that a company requires both a dedicated lead management department and a campaign management department. Only when your campaigns are intelligent and well-evaluated based on lead qualification can you understand your path forward.